Personal Information Collection Statement (“PICS”) – School Leadership Academy ("SLA")

Latest Update: 13 January 2025

CTF Education Group Limited and its parent, subsidiary, affiliated, associated and/or related companies (collectively, “CTFEG”, “we”, “us” and “our”) value the privacy and confidentiality of your personal data. We pledge to comply with the requirements of all applicable data protection laws and regulations.

Unless your express consent is required by the applicable laws, by providing your personal data to us, you agree to the terms of this PICS and indicate your consent for CTFEG to collect, retain, disclose, transfer and use your personal data in accordance with this PICS, as amended from time to time. Further, we will only use and transfer your personal data for the purpose set out in this PICS.

1. What data do we collect and process
   We may collect from you the following information which may contain personal data as defined under the applicable data protection laws and regulations, such as:
   
   1. Name
      
   2. Contact details such as mobile number, WeChat ID and email address
      
   3. Geographical location
      
   4. Name of your School/ Company / Organization
      
   5. Employment information such as job title, work experience and professional accreditations
2. Purpose and legal basis of collection
   CTFEG collects, retains and uses your personal data for the following purposes:
   
   1. providing services, programmes and products to you;
      
   2. identifying and verifying your identity and/or as a member holding valid membership of SLA;
      
   3. organising events, seminars and workshops;
      
   4. processing your application to be a member, facilitator, volunteer, partner or mentor;
      
   5. processing your application/enrolment of our services, programmes and/or products;
      
   6. responding to your application/enrolment of our services, programmes and/or products;
      
   7. (subject to your consent) offering you with our services, programmes and products, including sending you school and education-related information and/or marketing and promotional materials relating to our services, programmes and products;
      
   8. (subject to your consent) conducting joint promotion events, including sending you marketing and promotional materials in relation to education-related products, services and/or businesses of our holding companies, subsidiaries and affiliated organisations and entities operating in education and related services, hospitality, insurance, healthcare services ("Affiliates");
      
   9. (subject to your consent) conducting joint promotion events, including sending you marketing and promotional materials in relation to education-related products and/or services of our partner operating in education and related services, hospitality, insurance, healthcare services ("Marketing Partner");
      
   10. facilitating the enrolment in and managing, and providing services, programmes and products under membership or subscriptions of clubs set up and maintained by us, which allow members to subscribe to various events, seminars and podcasts organised and/or provided by us and to purchase our educational products;
       
   11. responding to your service requests and enquiries;
       
   12. conducting surveys, research and analysis for improvement of our services, programmes, products and website(s) and for marketing purposes; and
       
   13. making such disclosures as required by law.
       
       The provision of personal data or any information is generally voluntary unless specified otherwise. Please note that it is mandatory for you to provide the personal data that we requested and marked with *. If you do not provide such personal data, we may not be able to process your application /enrolment of our services, programmes and/or products.
3. Recipients of personal data
   We may disclose and/or transfer your personal data to third parties (within or outside Hong Kong) to fulfil the purpose of collection, including without limitation to:
   
   1. members of CTFEG and third parties (within or outside Hong Kong) engaged by us, for or in connection with the purposes specified in paragraph 2 above, including any agent, contractor, travel agency, or third-party service provider who provides administrative, legal, telecommunications, insurance, transportation arrangement, computer, payment, data processing or other services to CTFEG; and
      
   2. any competent court of law, law enforcement agencies and/or regulators and government departments for compliance with applicable laws and regulations.
4. Retention of Data
   CTFEG will retain any personal data collected for the duration required to fulfil the original purpose of collection. For registration and/or enquiry purposes, your personal data will be retained only for so long as is necessary for the fulfilment of the purpose for which the data is or is to be used, and generally speaking, your personal data will be retained for a maximum of 7 years, unless we are under any legal obligation to retain the same for a longer period.
5. Your Rights
   You have a right to request access to, make a copy of, and request us to make correction of any personal data you provided. If you wish to exercise any of these rights, please make such requests in writing to School Leadership Academy at CTF Education Group Limited, 24/F, Capital Centre, 151 Gloucester Road, Wan Chai, Hong Kong or email to sla.contact@ctfeducation.com. All such requests will be handled as soon as practicable in accordance with the requirements of the applicable laws and regulations in relation to personal data protection. CTFEG may charge a reasonable fee for processing your data access request.
6. Privacy policy
   If you wish to know more about our privacy policies and practices, the most updated version can be found on https://www.ctfeducation.com/privacy-statement/.
7. Direct marketing
   CTFEG intends to use the personal data relating to you and your child (if applicable) for direct marketing, including without limitation sending you marketing and promotional materials relating to our services, programmes and products. CTFEG would also like to provide your personal data to its Affiliates and/or Marketing Partners for use in direct marketing, in particular our holding companies, subsidiaries and affiliated organisations and entities operating in education and related services, hospitality, insurance, healthcare services. The types of personal data CTFEG intends to use and/or provide for direct marketing purposes are set out in Clause 1 hereinabove.
   Please note that CTFEG may not use or provide your personal data for direct marketing purposes unless CTFEG has received your consent.
8. If there is any inconsistency or conflict between the English and Chinese version of this PICS, the English version shall prevail.